I was invited by this client to help to build a new brand for her career transition. 
In the renowned gym and fitness industry, with more than 20 years of experience, she decided to bring all the expertise to help women to think about self-care and wellbeing, by using a digital environment to achieve women from everywhere.
She already has online loyal customers from around the world but it was time to reinforce and establish her brand in UK, the place where she lives.

The core values of her brand are ethics, Professionalism, Passion, Individual respect. Based on it, the idea was to build a fun, strong and harmonious brand to work on through that. 
We have been developing together project alternatives like innovative online exercise classes to in-person boot camp training classes.